Give your business a boost
It’s never too early to start performing better as a business, but New Year is a great time to boost your firm and all the people in it.
It may be surprising though to see where the focus that I recommend should be.
Lots of firms try to give their business a boost by getting a new website, starting new marketing campaigns, hiring new people, opening new offices, or offering new areas of work.
I would do none of these – at least not until I had got the core business firing all cylinders and not until all the low-hanging fruit had been gathered in.
There is a lot of easy, sustainable money to be made – and it’s not just all profit, it’s all cash.
The question I’ll be looking at, therefore is whether your law firm is a successful firm of solicitors or a successful legal business.
Simon qualified as a Commercial Litigation solicitor in 1990 at Pannone. His role gradually evolved into a marketing and management role. He became Head of various teams, Marketing Partner, Director of Business Development, and part of the Management Team at Pannone.
In 2007, Simon became Managing Partner at Darbys Solicitors. The firm made a trading loss in 2007 but after going a long way backwards – and during the Credit Crunch – the firm emerged to have its most successful year ever in 2010 and in 2013 it was the country’s fastest-growing law firm.
In 2016, Darbys was acquired by Knights Professional Services and Simon exited to form McCrum Consulting, a management consultancy for law firms. He now works with law firms to help them to do the things he did right, and to avoid the things that he did wrong. He has pulled all of this together into a model which he calls The Perfect Legal Business. A dedicated “growth” merchant, Simon helps firms to move towards becoming The Perfect Legal Business. He can point to improvements in service delivery, lawyer performance, team performance, and firm profitability and cash positions, at law firms around the country that he works with. More than that though, he works with firms so that they change their destiny.
Simon is the author of the best-selling books, “The Perfect Legal Business” and “The Perfect Lawyer” – all of which can be accessed via www.mccrum.legal – and he is in the throes of writing his third book, “The Perfect Partner”.